Join the shoreVines Mailing List!
Email:

 

 

         

 

 

 

For Immediate Release:

December 7, 2009 Press Release

The Upper Shore Regional Council announces the launch of shoreVines.com

There’s a new development fermenting on the Eastern Shore and it’s called “shoreVines”. Now officially launched, shoreVines is a visually-rich marketing campaign embracing an informational/video driven website designed to provide information and guidance to the farmer, landowner, or viticulturist interested in the rural agricultural heritage of our beautiful upper eastern shore region and intrigued by the idea of establishing a vineyard. The campaign also includes a series of short 60 sec. broadcast video ads; each telegraphing the key reasons to consider “growing grapes” and prompting the viewer to visit shoreVines.com for more information.

........................................................................................

The key reasons to consider growing grapes? Vineyards are a great source of economic development, sustainable agriculture, land preservation technique, environmentally friendly crop, and are a beautification project that enhances our region while sustaining our rural culture.

........................................................................................

Dudley Farms photo: ©loblolly.biz

Piney Grove Cellars photo: ©loblolly.biz

Clip from broadcast spot Brandon Hoy, Crow Farm photo: ©loblolly.biz

more photos follow below; click on image to download hi res photo
photos to be used only in the context of promoting shoreVines and must include captions noted here and copyright credit.

........................................................................................

And the benefits? By supporting grape growing and promoting our area grape growers (there are now 11 in the Upper Shore area), shoreVines will further the development of a “chesapeake wine country”...local residents and tourists traveling our historic byways bounded by the Chesapeake Bay and its tributaries and picturesque fields of grapes will bask in the quiet beauty that has marked the upper shore of Maryland from the days of Captain John Smith’s early exploration of our region over 400 years ago.
Wine connoisseurs may recognize the vines and grapes that are being harvested by increasing numbers of local viticulturists. They are producing high quality, international award winning wines being served in the restaurants and taverns of our quaint and historic towns.
And in the midst of this captivating blend of taste and sight is the economic value that our farms have discovered in a sustainable agricultural crop that brings revenue, product demand, and a renewed interest from our next generation of farmers.

........................................................................................

Schmidt Golden Run Vineyard photo: ©loblolly.biz

Janel Griffith, Dove Valley Vineyard & Winery, shows a new product label design photo: ©loblolly.biz

Mark Cascia, Mark Cascia Vineyards at
Chesapeake Wine Festival
photo: ©loblolly.biz

more photos follow below; click on image to download hi res photo
photos to be used only in the context of promoting shoreVines and must include captions noted here and copyright credit.

........................................................................................

Behind shoreVines...The Upper Shore Regional Council (USRC), consisting of the Senators, Delegates, County Commissioners, and municipal representatives of Cecil, Kent and Queen Anne’s Counties have worked to maintain this rural heritage while providing economic revenues and jobs through encouraging value added agricultural products that exist in a demand market and that have the potential to grow from crop production to wine production and may even expand into tourism and social business opportunities.

........................................................................................

After producing Vineyard Business Plans that the USRC makes available at no charge to prospective vineyard owners and which can be obtained via shoreVines.com , the Council contracted with Loblolly Multi-media Productions of Still Pond, Maryland to create a marketing campaign that would both encourage the development of vineyards on the Eastern Shore of Maryland and provide the information and links to technical resources to ensure success.

........................................................................................

Loblolly’s first step was to create a name and logo for the initiative, “shoreVines” and a call to action byline:
grow grapes ~ a vital option for the upper shore”. With a name for the initiative in place and the platform for a website, Lotte and Walter Bowie of Loblolly Productions put together a dynamic team of Maryland experts to combine vineyard subject matter with their outstanding creative and media production talents to produce demo videos on grape growing, original photography and content for a website, shoreVines.com.

........................................................................................

Jennie Schmidt, Schmidt Vineyard Management Co. does demo on vine planting photo: ©loblolly.biz

(l-r) Delegate Sossi, Kevin Atticks, MD Wineries Ass., Al Cassinelli toast the Chesapeake Wine Trail at Cassinelli Winery & Vineyards photo: ©loblolly.biz

Dr. Joseph A. Fiola, reports on grape varieties that do well on the Eastern Shore to government officials and growers at the Wye Institute test vineyard photo: ©loblolly.biz

more photos follow below; click on image to download hi res photo
photos to be used only in the context of promoting shoreVines and must include captions noted here and copyright credit.

........................................................................................

shoreVines.com answers the question: Why grow Grapes on the Eastern Shore?, bringing together in one place videos, website links to current viticulture science (grape growing) and enology (wine making) news and research. The site presents the experts such as Dr. Joseph A. Fiola, Viticulture and Small Fruit Specialist of the University of Maryland College of Agriculture and Natural Resources, Dr. Kevin Atticks, Executive Director of the Maryland Wineries Association, Jennie Schmidt of the Schmidt Vineyard Management company and President of the Maryland Grape Growers Association and local producers that are rapidly developing the upper shore of Maryland into a region of award winning grapes and wines.


   

Jennie Schmidt, Schmidt Vineyard Management Co. photo: ©loblolly.biz

   

more photos follow below; click on image to download hi res photo
photos to be used only in the context of promoting shoreVines and must include captions noted here and copyright credit.

........................................................................................

Upper Shore Regional Council Chairman Roy Crow, President of the Kent County Board of Commissioners and a life long farmer in the upper shore region, stated,

“I thank my fellow USRC members and the many people that have combined to create shoreVines.com. The leaders of the Upper Shore Region of Maryland have worked hard to encourage successful modern agriculture practices with smart growth planning techniques to produce economic success coupled with the protection of the natural resources that form our rural heritage and culture.”

The Upper Shore Regional Council Sustainable Agriculture Committee is chaired by our incoming Council Chair, Queen Anne’s County Commissioner, former Director of the University of Maryland Cooperative Extension of Queen Anne’s County, and local farmer, Paul Gunther. Joining Commissioner Gunther is former Cecil County Board of Commissioners President, former Chair of the USRC and the USRC Sustainable Agriculture Committee and also a local farmer, William Manlove. The committee includes local farmers and agricultural economic development specialists like John Hall of the University of Maryland, Allen Davis farmer of the upper shore region, County Agriculture Specialists including Jack Steinmetz of Kent County, Faith Elliott Rossing of Queen Anne’s County and Vernon Thompson of Cecil County.

........................................................................................

shoreVines lends a contagiousness to the idea of growing grapes; the flash animation on the home page of the website spotlights the local producers as “shoreVines Pioneers” and presents their reasons for starting a vineyard business. At shoreVines.com you see firsthand their thoughts as to why growing grapes is a vital option for their farms, their heritage, their economic viability and their futures. The website will have dynamic content; shoreVines.com will give growers a place to provide others the advice and wisdom of vineyard management and wine making that their experience, education and trial and error has provided through the years. It is hoped that their stories will spur others on to grow grapes.

........................................................................................

shoreVines pioneer, Doris Behnke, Walnut Grove Farm photo: ©loblolly.biz

shoreVines pioneer and Winemaker, Don Tilmon photo: ©loblolly.biz

shoreVines pioneer, Morris Zwick, Terrapin Station Winery photo: ©loblolly.biz

click on image to download hi res photo
photos to be used only in the context of promoting shoreVines and must include captions noted here and copyright credit.

........................................................................................

shoreVines...an entertaining and unique ad campaign...Loblolly also scripted a series of 60 sec. broadcast spots, each with a different theme to interest viewers to visit the website. Location taping began in the summer at various vineyards...Dudley Farms, Piney Grove Cellars, Cassinelli Winery & Vineyards, Terrapin Station and Schmidt Golden Run Vineyard and the 4 completed spots are being planned for broadcast on area cable TV stations and are available for presentations. Credit is due to our “shoreVines pioneers” for helping in the creation of shoreVines.com and the broadcast spots: Al Cassinelli, Cassinelli Winery & Vineyards; Don Tilmon, Tilmon’s Island Winery; Wick Dudley, Dudley Farms; The Lieber Family, Piney Grove Cellars; Morris and Janet Zwick, Terrapin Station Winery; Doris Behnke, Walnut Grove Farm; Judy Crow and Brandon Hoy, Crow Farm; Harry Hepbron and Janel Griffith, Dove Valley Vineyard & Winery; The Crews, Plain Dealings Vineyard; Mark and Kim Cascia, Mark Cascia Vineyards; Tony Neff, Neff & Son, Inc.
And helping to make these spots so memorable is local band, Chester River Runoff, who contributed their wonderful music in the shoreVines broadcast spots.

We encourage you to visit shoreVines.com for additional information and resources, to learn how to visit the upper shore region’s wineries and to see where our great local wines begin their venture to your home. And...consider the value of growing grapes, spread the word: “grow grapes ~ a vital option for the upper shore”.

For more information and photos please contact: This email address is being protected from spambots. You need JavaScript enabled to view it.

note: This press release prepared by the
Upper Shore Regional Council
410.810.1375
122 North Cross Street Chestertown, Maryland 21620
Upper Shore Regional Council

shoreVines Press Releases

pressRelease_12.07.09.pdf

Media Archives

Shore Ledger 1.1.13

Delmarva Famer 9.4.12

Kent County News_12.17.09
"Grapegrowing, which is something few associate with the rural Eastern Shore, has gotten a name and a boost this month from the Upper Shore Regional Council."

Ches Times_07.09
...Cassinelli's, a newly opened vineyard and winery in Church Hill, Maryland

Cecil Whig_03.27.09
...fine wine in the making...pruning your vineyard - on location at Terrapin Station Winery, Elkton, Maryland

Ches Times_11.08
...Dove Valley Vineyard, Rising Sun, Maryland

Attraction Magazine_09.08
...Growing Grapes on the Eastern Shore

AmericanFarm_7.29.08
...Growing Grapes on the Eastern Shore